Bloomberg Businessweek Bg | October 2022
by HILDA KRASTEVA | pictures SKIN LINE
The market for aesthetic procedures for men grows by about 10% per year in the world, putting the focus on the need for specialized therapies and work techniques. Even though in Bulgaria it is still a taboo topic, more and more men are actively taking care of their appearance. They choose non-invasive or mini-invasive procedures, which require a low or no recovery period, as well as minimal follow-up care at home, allowing for an immediate return to the daily routine. Men are more likely to choose procedures with discreet and natural results, they do not want to look “done”.
The motto of Skin Line clinics is ‘unlock your natural beauty’, and the specialists working in the clinics – dermatologists, physiotherapists and cosmetologists are trained in the anatomical differences and aesthetic specifics of men and offer a portfolio of special procedures treating different needs and wishes. Innovations with proven results and a minimal recovery period treat conditions such as hair loss, acne scars, excess fat, offer solutions for building muscles, intimate aesthetics.
Half of men up to 50 years of age have experienced some form of hair loss.
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